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Should PPC Advertisers Monetize Twitter Followers As A Viable Conversion Event?

In the PPC world, many of us are eager to monetize anything that has to do with either the possibility of a conversion and/or persuasion points leading up to a conversion, where it all leads back to...

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Conversion Conference 2014 in San Francisco – What You Need to Know!

One of the biggest failures in PPC Marketing is the lack of an effective landing page and the usability of the entire conversion funnel. Metrics such as CTR%, Quality Score, Impression Share, etc…....

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